Privacy Policy
Our Commitment to Your Privacy
Introduction
Preston Hollow Dental Care & Orthodontics (“we,” “us,” or “our”) is committed to safeguarding the personal information of our patients and website visitors. This Privacy Policy explains how we collect, use, share, and protect your information. By accessing our services or visiting our website, you agree to the practices outlined in this policy.
Parent Company
We are part of the Brident Dental (“Brident”) family. As such, any reference to “Preston Hollow Dental Care & Orthodontics” also includes Brident for any shared data processing or administrative functions.
Information We Collect
- Personal Information: Name, contact details (phone, email), address, insurance details, and health information provided during appointments or via forms.
- Website Usage Data: IP addresses, browser type, device information, and site navigation data collected through cookies or analytics tools.
How We Use Your Information
- To provide dental care, including scheduling appointments, verifying insurance, and coordinating treatments.
- To maintain patient records in compliance with legal and regulatory requirements.
- To improve our services and the user experience on our website.
- To communicate important announcements, policy updates, or promotions (when you opt in).
How We Share Your Information
- With Brident: As our parent company, Brident may receive data for shared administrative or operational support.
- Service Providers: We may work with third-party vendors (e.g., billing, IT, marketing) under strict confidentiality agreements.
- Insurance Providers: To verify coverage and process claims.
- Legal Compliance: We may disclose information if required by law or if necessary to protect our rights, patients, or the public.
Data Security & Retention
We employ industry-standard measures (encryption, secure servers, access controls) to protect your personal data from unauthorized access. We retain patient records for as long as needed to comply with legal obligations, fulfill patient care, or as permitted by law.
Your Choices & Rights
- Access & Updates: You can request access to or correction of your personal data at any time.
- Marketing Communications: You may opt out of receiving promotional messages by following the instructions in those communications or contacting us directly.
- Cookies & Analytics: Adjust your browser settings if you prefer to limit our collection of website usage data.
Children’s Privacy
We comply with all applicable laws regarding children’s privacy. We do not knowingly collect personal information from minors without consent from a parent or guardian. If you believe a child has provided us with personal data without authorization, please contact us to have it removed.
Links to Third-Party Sites
Our website may contain links to external websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their policies before submitting any personal information.
Policy Updates
We reserve the right to revise this Privacy Policy from time to time. Any updates will be posted on this page and become effective upon posting. Your continued use of our services constitutes acceptance of the updated policy.
Contact Us
If you have any questions regarding this Privacy Policy or how we handle your personal data, please contact: Preston Hollow Dental Care & Orthodontics
11661 Preston Rd Suite 104, Dallas, TX 75230
Phone: (214) 647-3106